Every lead you close makes the next one worth more.
Everybody starts at a guaranteed $3.00 per closed lead — that's the floor, nobody goes below it. We pay for every lead that comes in, whether you close it or not. The more of them you turn into booked appointments, the fewer new leads we have to buy. When our advertising spend drops, your rate per closed lead goes up. Same leads, same hours, more money in your pocket.
Drag the ad spend down. Watch your rate climb.
This is the whole plan in one control. Our monthly advertising spend sets the rate everybody earns per closed lead — starting from the $3.00 floor.
Five tiers. One direction.
Everybody starts at $3.00 per closed lead. From there the tier is set by our total monthly advertising spend, and the whole call center moves together — that's why this is a team plan, not a personal scoreboard.
Dental doesn't move.
Every closed dental lead pays a flat $15, at every tier, all year. Ask for it on every single call — it's the easiest money on this page.
Why closing more lowers our ad spend
This isn't a formula somebody invented in an office. It's a loop — and you're standing at the start of it.
We buy the lead
Google, Meta, Local Services — every call, form and message on your screen already cost the company money. It's paid for whether you close it or not.
You close more of them
You take the same 100 leads and book 60 instead of 40. Nothing else changed — you just worked them harder and better.
We need fewer new leads
We're already filling the vans, so we don't have to keep buying more traffic to hit the same number of appointments. Ad spend comes down.
Your rate goes up
Lower spend moves everyone up a tier — off the $3.00 floor and toward $6.50. Same leads, same shift, a bigger check. Then it compounds, month after month.
You're a salesperson. Not a phone responder.
A phone responder answers. A salesperson closes. The rate on this page is built for salespeople — anybody can pick up a ringing phone.
✕The phone responder
- Answers, quotes a price, hangs up.
- Reads the script like a robot. No warmth, no personality.
- "They didn't pick up" — and moves on to the next one.
- Waits for the client to decide, and never follows up.
- Never learns the pet's name, the breed, or the story.
- Leaves a message unanswered because the shift is ending.
✓The salesperson
- Connects first. Warm greeting, real voice, makes them feel welcome from second one.
- Asks questions. What's the dog's name? What breed? When was the last groom? Any anxiety at the vet?
- Becomes a friend on the phone — genuine interest in the pet, not just the booking.
- Handles the price by selling what's included: the van at their door, one-on-one attention, no cages, no waiting.
- Asks for the appointment. Every time. Then offers a second date if the first doesn't work.
- Follows up until there's a yes or a no. "Maybe" is not an answer.
The extra call
They didn't answer at 10am? Try again at 2pm, and again after 6pm. Most people just aren't near their phone the first time.
The extra callback
Every missed call gets called back — same day, no exceptions. A missed call we never return is money we already paid for and threw away.
The extra message
No answer by phone? Text them. WhatsApp them. Send the price, send a photo, send a friendly note. Give them an easy way to say yes.
Nobody reaches $6.50 alone.
The tier is company-wide. You can be the best closer in the room and still sit at the $3.00 floor if the leads next to you are going unanswered. This plan only pays out if we cover the board together.
What working as a team looks like
- ✓Help each other out. If you're free and someone's buried, take their overflow. Their close is your raise.
- ✓Cover every channel, every shift. No queue goes unwatched because "that's not mine."
- ✓Check the open numbers. Every unanswered call and unread message gets picked up before end of day.
- ✓Confirm every client got a reply. Zero leads left hanging overnight.
- ✓Hand off cleanly. Leave notes so the next person can pick the conversation up without starting over.
- ✓The manager controls the board. Every channel is reviewed as a team, every day.
Every channel gets checked. Every day.
Same leads. Same shift. More than double per close.
You start at $3.00 no matter what. The ceiling is you. Work every lead like it's the last one we bought, take care of the person next to you, and $6.50 stops being a target and starts being a paycheck.